Our philosophy has its roots in the story of Kresna, a character from the Javanese puppetry tradition, who during his life was inspired in a moment of genius that continues to motivate us to this very day. On the 13th day of battle in the Bharatayudha War, Jayadratha of the Kuravas managed to trap Abhimanyu, Arjuna’s son and beloved of all the Pandavas, in a difficult situation in the thick of battle. Abhimanyu was then brutally murdered by the Kurava troops.
Hearing of his son’s death, Arjuna was furious and vowed to have revenge, promising that he would kill Jayadratha before the sun set that day. Should he fail, he would burn himself alive on a pyre, in a spectacle to be witnessed by all. Jayadratha did not falter. With Guru Drona’s tactics, which created a combination of three protective layers of troops, Jayadratha managed to hide among the Kuravas. Arjuna kept on charging, until dusk was about to settle. By the time the sun was setting, Arjuna still had not managed to find and face the real Jayadratha.
Kresna, who as Arjuna’s charioteer was on the side of the Pandavas, came up with a stroke of genius. With his Sudarshana Chakra, which he cast into the sky, Kresna created an illusory solar eclipse that led everyone to think it was time that the sun had set. Seeing that Arjuna had failed to accomplish what he had vowed, the Kuravas cheered to celebrate his defeat. Jayadratha, who had been skulking behind Duryodana, reappeared.
At that instant, Kresna withdrew his chakra and the sun shone its dying rays on the battlefield. Spotting the gleeful Jayadratha, Arjuna shot an arrow straight through Jayadratha’s neck, killing him on the spot. He thus avenged the death of his son Abhimanyu. Kresna’s moment of genius inspires all of us Kresnans* to harness our ingenuity and deliver innovative solutions to address the needs of our clients, thus serving them well.
*Kresnans = all employees of the Company
